Privacy Policy | Alex Catton Magic

1. Introduction
This Privacy Policy outlines how ACMAGIC LTD ("the Business") collects, uses, and protects personal data provided by users of alexcattonmagic.com ("the Website"). ACMAGIC LTD is committed to ensuring that all data processing is conducted in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. The Data Controller
The Data Controller responsible for personal data collected through the Website is Alex Catton, trading as ACMAGIC LTD. Any enquiries regarding data protection should be directed to the contact details provided in Section 11.

3. Data Collection
ACMAGIC LTD may collect and process the following categories of personal data:

Identity Data: Full name and title provided during enquiries or bookings.

Contact Data: Email addresses, telephone numbers, and event location addresses.

Transaction Data: Details regarding payments for services. While payments are processed via third-party providers, the Business retains records of transaction values and dates for accounting purposes.

Technical Data: Internet protocol (IP) addresses, browser types, and usage patterns collected automatically via the Website's hosting platform.

4. Methods of Collection
Personal data is collected by ACMAGIC LTD through the following means:

1) Direct Submission: Information provided by the user via contact forms, booking requests, or direct correspondence.

2) Automated Technologies: The Website, hosted by Wix, utilises cookies and similar technologies to collect technical data during user sessions.

3) Third-Party Services: Confirmation of financial transactions is received from the payment processor, Stripe.

5. Legal Basis for Processing
ACMAGIC LTD processes personal data only where a lawful basis exists, specifically:

Contractual Necessity: To perform services requested by the user or to take steps at the user’s request prior to entering into a contract.

Legal Obligation: To comply with statutory requirements, such as maintaining records for HMRC.

Legitimate Interests: To respond to enquiries, manage customer relationships, and ensure the effective operation of the Website.

6. Data Sharing and Third Parties
ACMAGIC LTD does not sell or lease personal data to third parties. Data is shared only with service providers essential to business operations:

Wix.com: Provides the website hosting and form-submission infrastructure. Data may be stored on secure servers operated by Wix.

Stripe: Acts as the external payment gateway. Stripe handles all sensitive financial information; ACMAGIC LTD does not store full credit or debit card details.

Professional Advisers: Including accountants or legal counsel where necessary for business administration.

7. International Transfers
As the Website is hosted by Wix, personal data may be transferred to, and stored in, jurisdictions outside of the United Kingdom. ACMAGIC LTD ensures that such transfers are governed by appropriate safeguards, such as Standard Contractual Clauses, to ensure a level of protection equivalent to UK law.

8. Data Security
The Business has implemented appropriate security measures to prevent personal data from being accidentally lost, altered, disclosed, or accessed in an unauthorised manner. Access to personal data is strictly limited to the Data Controller and essential third-party processors who are subject to a duty of confidentiality.

9. Data Retention
ACMAGIC LTD retains personal data only for as long as is necessary to fulfil the purposes for which it was collected. For tax and auditing purposes, transaction-related data is typically retained for a period of six years following the end of the relevant financial year.

10. Rights of the Data Subject
Under UK GDPR, individuals possess the following rights:

The right to request access to their personal data.

The right to request the correction of inaccurate or incomplete data.

The right to request the deletion of data where there is no compelling reason for its continued processing.

The right to restrict or object to the processing of their data.

The right to data portability.

11. Contact and Complaints
To exercise any legal rights or to raise a query regarding this policy, please contact ACMAGIC LTD at:

Email: alexcattonmagic@hotmail.com

Individuals also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection (www.ico.org.uk).